Barbie Tweets?

Did anyone know that Barbie has a Twitter? She does. And turns out her former boyfriend Ken has one too.

They even tweet each other!

While browsing Yahoo! news today I came across an article about Ken's mission to win Barbie back by Valentines day. I thought it was interesting and made a guess that Mattel had probably set up some sort of account on at least one of the major social media websites for Barbie. Through a little Twitter search I discovered that in addition to the Facebook page mentioned in the Yahoo article, both Ken and Barbie have Twitter accounts.

While both Barbie and Ken seem to have fairly active accounts with 1,359 and 324 tweets respectively I am curious as to who Mattel is seeking to connect with by using Twitter. I would think Mattel would want Barbie to connect with the audience that primarily plays with her, little girls. I will be the first to admit I am not really into Twitter and as such I have no idea what the primary age of the users is. However I really can't believe that the little 6 year old girls who I imagine play with Barbie are on Twitter.

So that again leads to the question of who is Mattel seeking to connect with? The general public? Adults who have the ability to purchase a Barbie for the children in their lives? That is my guess, but I would love to hear other thoughts too. Who do you think Mattel is trying to reach?

-M

Update: Barbie said yes! So it's official, Barbie and Ken are back together. Mattel even made special commemorative dolls to mark the occasion. I found them in Walmart recently.

 The front and back of the box.