Sunday, March 27, 2011

Yesterday was Thursday, Today is Friday

Unless you live under a rock (or simply avoid media of all types) I am sure by now you have heard of Rebecca Black and her song "Friday." In the last few weeks, Rebecca and her song have exploded due in large part to social media. Unfortunately the explosion seems to be one of disgust rather than excitement.

Mashable has a great post about Rebecca Black which gives an overview of how she became so popular. Tosh.0 linked to the video under a post entited “Songwriting Isn’t for Everyone.” After that the flood gates opened. I found out about it on Tumblr when the song was ridiculed via classic tumblr memes such as the forever alone guy.

The video for friday has received an incredible number of views, but the ratio of "likes" to "dislikes" is quite skewed. Rebecca also started a twitter account to talk with her fans, but I wonder how many of her 66,604 followers are there because they are fans and how many are there because they want a front row seat to watch the "car crash".  Rebecca Black is definitely a youtube and social media sensation right now, but unfortunately for her it is more due to the hilarity of her musical attempts than to any real talent.

To end this post, I will leave you with this lovely little video explaining Rebecca's viral success.



  1. This song is exploding at a crazy rate. I heard someone singing the song everyday at school. It's driving me insane. I guess it really goes to show just how powerful social media is. It's crazy how Youtube is becoming a major social media outlet. I find myself spending watching funny videos and sending them to friends. Who could forget Antoine Dodson this Summer. Social media is the place to go if you want to get yourself out there.

  2. I agree this song has definitely gone viral and just like Antoine Dodson, Rebecca Black is getting major attention for the video! I am personally confused as to why the video became so "popular" but I guess this just shows us to never underestimate the power that social media has.

  3. Ha, I knew someone was going to write a post about her, too funny! Her video has definitely gone viral, but I'm just not too sure (maybe just painfully unaware) how she came to be (being a vocal artist, that is). I had never heard of her, until I saw many of my Tumblr friends posting this video. As Alex said, behold the power of social media!

  4. I think the rise of Rebecca Black shows that not every viral video is a great thing. Even though her video had over a million views, what I found shocking was the amount of parodies that exploded on to Youtube after “Friday” became popular. To me it didn’t make any sense making a video similar to one that everyone disliked.

  5. Yes, It has gone viral. But, It'd be amazing to have a permanent delete button! Just think! It'd be like Lord Voldemort and we can refer the video to "She who must not be named". Power of social media at its best.

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